A/B Testing

E-commerce endeavors often apply quantitative methods in order to gain insight into how an online shop is used by its customers. Split testing is often applied, which includes A/B testing as well as multivariate testing.

The objective is to compare two or more variations of certain shop elements. The goal is to confirm hypotheses made in advance on how the shop should be designed and how its performance can be improved.

Standard Tool vs. Custom Platform

The are several standard tools for A/B testing on the market, which work fine for questions regarding a shop's visual appearance. However, when it comes to more complex questions, such as questions involving the shop's business processes, a more advanced platform is usually needed.

I offer to support e-commerce endeavors with regard to the following issues:

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